Atlas House

Simple but big. Quiet but loud.

Atlas House works almost entirely by introduction, for people who do not lack for options. The site had to feel expensive without ever raising its voice, because in this sector loud reads as cheap.

There was a harder constraint underneath it. A company whose entire product is discretion cannot show its clients, its vessels or its destinations. Every obvious luxury photograph was unavailable to us.

The answer was a chart room.

A yacht’s chart room is where the whole voyage is planned, in private, out of sight of the guests. Nobody on board ever sees it. That is precisely what this company is, and it gave the site a spine that could not be reused anywhere else.

A brand system, not a colour scheme

Deep navy against a single brass accent, used at roughly five per cent of the surface and never as a fill, only as light. One accent takes discipline. It is also what stops a dark site looking like every other dark site.

A hero generated in code, not photographed

The sea, sky, horizon glow and film grain are a GLSL fragment shader written for this build. No image, no video, nothing to download. It renders sharp at any screen size and the pointer pushes a slow swell through the water.

Details that belong to this business only

The cursor is a brass surveyor’s crosshair trailing a live latitude and longitude readout. On a company that coordinates travel, it is the right detail rather than a clever one. It never exists on a phone: the effect sits behind a fine-pointer media query, so touch visitors are not charged a single byte for it.

The unglamorous half

A privacy notice where there had been none, structured data, proper heading order, alt text, a document language, and every old anchor link preserved so nothing shared by email ever breaks.

Accessibility, best practices and SEO: 100 across the board.

On mobile and desktop, with a WebGL hero, four art-directed plates, a bespoke cursor and a full motion system running. Desktop performance came back at 95 and mobile at 85, which is what a generated hero costs on a throttled handset. The shader renders below native resolution, caps at thirty frames, pauses off-screen and never runs on a phone at all. Google Lighthouse, 31 July 2026.

Same day, no downtime.

Brief to live inside a single working day. The old site served every visitor right up to the moment the domain moved, and the new one took over without a gap. Every anchor link from the old page was carried across, so any link ever shared in an email still lands exactly where it was meant to.