Skincare brand & e-commerce
Kinrue Skincare
A skincare brand for men, built from the name up.
Scope
Branding · Shopify · Film · Photography · Email
Build
Shopify
Delivered
A new brand, launched from scratch
Overview
Kinrue was a new business with nothing to redesign. We built the whole brand from a blank page: name, identity, products, photography, film, email marketing and a Shopify store, so skincare fits into a man’s daily routine.
From scratch
Brand, store and content built new
Shopify
Store built around routines and bundles
5
Disciplines: brand, store, film, photo, email
Film and animation, made for the brand.
Product films created for the launch, playing as they appear on the live store.
At a glance
Client
Kinrue Skincare
Sector
Skincare brand & e-commerce
Scope
Branding · Shopify · Film · Photography · Email
Build
Shopify
Website
kinrueskincare.com
Visit the live site
The brief
Build a skincare brand for men that fits into their daily routine. Kinrue was a new business, so there was no old site to fix and no brand to refresh. Everything started from a blank page.
A name that means something
Kin, for family. Rue, for routine, with a twist on its spelling. The name says who the brand is for and how it is meant to be used: every day, as part of the routine, without fuss.
Brand and products
We built the identity from the name up and set up the full product range: a daily face wash, three moisturisers matched to skin type, SPF, and body and hand care. Every product page explains who it suits and when to use it, so nobody has to guess.
Photography and film
We created the product photography and the video animation, including the forest-green studio shot of the whole range and the product films that show the routine going from the bottle to the bathroom sink.
A Shopify store built around routines
The store sells routines, not just single products. Complete routines are bundled with their saving shown on the card, customers choose the moisturiser for their skin, and the free UK delivery threshold is stated where the decision is made.
Email marketing from day one
Email marketing was set up before launch, with a welcome offer built into the journey so a first visit has a reason to turn into a sign-up, and a sign-up has a reason to come back.
