The manufacturer comes first.
GXG’s own factory becomes a central part of the story, giving visitors a clear reason to buy direct.
← Back to workGXG Aluminium / Case study / 2026
GXG Aluminium
Built to makea strongerfirst impression.
Website strategy · Design · Build
A complete website rebuild for a Kent aluminium fabricator. A bolder visual identity online, clearer product information and a dedicated route for each customer.
Explore the live website ↗
daysStart to live
/100Desktop performance
02Distinct customer journeys
01 / The transformation
The same business.
A different presence.
The rebuild puts GXG’s products and expertise at the centre, with stronger hierarchy, purposeful photography and a clearer next step.
Before / Original website01
After / The live rebuild02
A page with a clear order.
Headlines, product details and calls to action each have a distinct role, making the next step easier to find.
Industrial, with intention.
Charcoal surfaces, orange accents and precise layouts give the website a character rooted in the work GXG does.
02 / Designed around the customer
Two audiences.
Two clear ways in.
A trade buyer and a homeowner arrive with different questions. We gave each their own route through the website.
From specification
to supply.
A direct route for builders, installers and shopfitters: systems, manufacturing capability and an enquiry with the factory.
Explore the trade journey ↗From inspiration
to installation.
A route centred on the home: what the products look like, who makes them and who will fit them.
Explore the homeowner journey ↗
One brand. Different needs.Design development / August 2026
03 / The visual language
Precision.
Contrast.
Room to breathe.
Orange is used to direct attention. Dark surfaces frame the product photography. Large, straightforward type gives the message weight without making the page feel busy.
The factory and the finished product bring the story together: the people making it, and the spaces it becomes part of.
DAYS / START TO LIVE
04 / Delivery
A complete rebuild.
A ten-day turnaround.
From the start of the project to the website going live: ten days. A new presentation of the business, clear customer journeys and a responsive build.
Strategy & structure→Design & build→Launch
05 / Measured results
The scores.
Clearly stated.
Post-launch audit results for the GXG website, with desktop and mobile shown separately.
Desktop audit
Performance
Accessibility
Best practices
SEO
Mobile audit · 67 performance
Performance
Accessibility
Best practices
SEO
Scores out of 100. Results supplied September 2026; audit scores can vary between runs. The mobile report recorded 40 ms total blocking time and zero layout shift, with image delivery identified as an area for further optimisation. These are post-launch results, not before-and-after performance comparisons.
Your next chapter
Good at what you do?
Your website
should show it.
Let’s give your business an online presence that does the work justice.
Tell us about your project ↗