Aluminium fabrication · Kent
GXG Aluminium
Built to make a stronger first impression.
Scope
Website strategy · Design · Build
Build
Framer
Delivered
10 days, start to live
Overview
A complete website rebuild for a Kent aluminium fabricator. A bolder visual identity online, clearer product information and a dedicated route for each customer.
10 days
Start to live
100/100
Desktop performance
2
Distinct customer journeys
Before and after
Same business. Drag to see the difference.
The old site on the left, the live rebuild on the right. Drag the handle, or use the arrow keys.
At a glance
Client
GXG Aluminium
Sector
Aluminium fabrication · Kent
Scope
Website strategy · Design · Build
Build
Framer
Website
gxgaluminium.co.uk
Visit the live site
The same business. A different presence.
The rebuild puts GXG’s products and expertise at the centre, with stronger hierarchy, purposeful photography and a clearer next step.
The manufacturer comes first.
GXG’s own factory becomes a central part of the story, giving visitors a clear reason to buy direct.
A page with a clear order.
Headlines, product details and calls to action each have a distinct role, making the next step easier to find.
Industrial, with intention.
Charcoal surfaces, orange accents and precise layouts give the website a character rooted in the work GXG does.
Two audiences. Two clear ways in.
A trade buyer and a homeowner arrive with different questions. We gave each their own route through the website. For trade: a direct route for builders, installers and shopfitters, covering systems, manufacturing capability and an enquiry with the factory. For homeowners: a route centred on the home, showing what the products look like, who makes them and who will fit them.
Precision. Contrast. Room to breathe.
Orange is used to direct attention. Dark surfaces frame the product photography. Large, straightforward type gives the message weight without making the page feel busy. The factory and the finished product bring the story together: the people making it, and the spaces it becomes part of.
A complete rebuild. A ten-day turnaround.
From the start of the project to the website going live: ten days. A new presentation of the business, clear customer journeys and a responsive build.
The scores. Clearly stated.
Desktop audit: 100 performance, 94 accessibility, 100 best practices, 100 SEO. Mobile audit: 67 performance, 94 accessibility, 100 best practices, 100 SEO. Results supplied September 2026; audit scores can vary between runs. The mobile report recorded 40 ms total blocking time and zero layout shift, with image delivery identified as an area for further optimisation.
